About the Owners
Dawn Price is a Registered Dietitian and has been working in the pet food industry since 2002.  Dawn has always been passionate about animals.  During her nutrition studies she took a special interest in pet nutrition. She spent endless hours reading, researching and attending lectures on pet nutrition.  Over time, Dawn became increasingly interested and more disturbed about the products marketed to pet owners as healthy diets for their pets.  She realized the importance of species specific feeding for dogs and cats and the lack of it available on the market. 

Dawn began as a nutritionist working for a manufacturer of natural pet foods, and went on to work as the Sales Manager for a large New England and Canadian pet food distributor.  She also taught Canine and Feline Nutrition at a local college. Jeffrey Price has a degree in Health Management & Policy and a professional background in finance & budgeting.

In 2005, Dawn and Jeff opened The Natural Dog in Newburyport, MA with the intention of increasing consumer awareness in pet food.  Their goal is to optimize the health of dogs and cats through assisting customers make diet and product selections based on accurate and reliable information.

The Natural Dog was started in order to provide healthy and safe products to people of the Newburyport area. In 2013, their Portsmouth, NH store was opened and operates under the same philosophies and principles.  Today, Dawn and Jeff continue to work in both locations and are dedicated to representing the highest quality products on the market.

At The Natural Dog, it is our goal to keep your dogs and cats happy, healthy and safe.  It is exciting and rewarding for us to experience, witness and share our customer’s success stories. 

Thank you for your support!

Dawn & Jeff Price